Making the Museum

What’s the best way to organize the content in our experiences? What tricks are we forgetting to try? And what if you learned there were five ways to do it — and only five? Host Jonathan Alger (C&G Partners) does a solo show on “L.A.T.C.H.”, the framework proposed by TED founder Richard Saul Wurman, where there are just five ways to organize any kind of information. Along the way, we’ll cover dozens of ways to apply L.A.T.C.H. to museum and experience projects, explore two surprising potential additions to the list, and even do a little audience participation.

 

“Wurman’s idea was that any form of information organization was one of these five, or a subtype of one of them — and there aren’t any others.”

 

“You could organize a sculpture show by C for Categorical, by sorting by medium. You could put marble over here, bronze over there … and dead shark in formaldehyde way over there.”

 

“Each of the five types don’t only have examples like the ones we talked about. They also have subtypes. Let’s look into some.”

 

“Sometimes you have an idea but it doesn’t feel quite right. Maybe it’s because the L.A.T.C.H. types aren’t the right fit. Or you are combining subtypes in an awkward way. But you didn’t know why. And maybe now you know.”

“There are two proposed additions to the list. One totally surprised me. The other has me scratching my head. Let’s see what you think.”

 

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See you there!

 

Warmly,
Jonathan

 

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Bio:

We always start with a guest bio, but this is a solo show, so here’s mine: I am the Managing Partner of C&G Partners, a design firm in New York City working with cultural clients. I was taught architecture and graphic design in the day, and theater and music at night, but never thought I could do all that for a living. Like every guest on this show so far, I got into this field accidentally. In fact it found me, but that’s a story for another time. 

Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. 

This is a project of C&G Partners | Design for Culture. 

Learn about the firm's creative work at: https://www.cgpartnersllc.com

 

 

https://www.makingthemuseum.com/contact

alger@cgpartnersllc.com

 

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Making the Museum is also a very short daily newsletter on exhibition planning for museum leaders, exhibition teams and visitor experience professionals. Learn more, read past editions, and subscribe here: https://www.makingthemuseum.com

 

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